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Monday, September 25
 

9:00am

Defining Products and Editions Training (optional)
Limited Capacity seats available

Arriving early to Engage? Bring your laptop and join us for a day filled with training sessions designed to get you hands-on experience with the AppDirect platform.

This Defining Products and Editions course provides learners with the knowledge needed to create and manage a variety of product types and editions to sell within the marketplace. In this course, learners will leave with an understanding of the various product types, product marketing profiles, edition and payment plans, and how marketplace customers may review and purchase marketplace products.

Note that these trainings take place at the AppDirect office in San Francisco. Please bring your own laptop with you to the training.


Monday September 25, 2017 9:00am - 10:30am
AppDirect SF Office 650 California Street 25th Floor

10:30am

Working with Discounts Training (optional)
Limited Capacity seats available

Arriving early to Engage? Join us for a day filled with training sessions designed to get you hands-on experience with the AppDirect platform.

This Working with Discounts course provides learners with the knowledge needed to create and manage a variety of discount types for customers to use during product purchases. Discounts may be used with outside promotional efforts or within a customer notification template such as the, Product Purchased notification.

Note that these trainings take place at the AppDirect office in San Francisco. Please bring your own laptop with you to the training.


Monday September 25, 2017 10:30am - 11:30am
AppDirect SF Office 650 California Street 25th Floor

12:30pm

Subscription and Billing Lifecycle Training (optional)
Limited Capacity seats available

Arriving early to Engage? Join us for a day filled with training sessions designed to get you hands-on experience with the AppDirect platform.

This Subscriptions and Billing Lifecycles course focuses on how product subscriptions are created, provisioned, accessed by registered platform users, and their corresponding transition states. The course also provides an overview of the platform billing configurations and how invoices are generated and interpreted.  

Note that these trainings take place at the AppDirect office in San Francisco. Please bring your own laptop with you to the training.


Monday September 25, 2017 12:30pm - 2:00pm
AppDirect SF Office 650 California Street 25th Floor

2:30pm

Customer Notifications Training (optional)
Limited Capacity seats available

Arriving early to Engage? Join us for a day filled with training sessions designed to get you hands-on experience with the AppDirect platform.

This Customer Notifications course provides learners with the knowledge needed to customize customer notifications using HTML and dynamic parameters for both email and SMS notifications.

Note that these trainings take place at the AppDirect office in San Francisco. Please bring your own laptop with you to the training.


Monday September 25, 2017 2:30pm - 3:30pm
AppDirect SF Office 650 California Street 25th Floor

3:00pm

Registration and Badge Pick-up
Stop by the Regency Foyer between 3:00-8:00 p.m. to pick up your Engage conference badge. You'll need it to get into all Engage sessions and events, beginning with the Monday night welcome reception.

Monday September 25, 2017 3:00pm - 8:00pm
Regency Foyer (Lobby Level) The Palace Hotel

3:30pm

Branding the Marketplace Training (optional)
Limited Capacity seats available

Arriving early to Engage? Join us for a day filled with training sessions designed to get you hands-on experience with the AppDirect platform.

This Branding the Marketplace course provides learners with the knowledge needed to make simple to complex marketplace design changes through the use of the theme customizer tool. In this course learners will learn to identify the various marketplace design components such as typography and color changes and make simple changes to the marketplace header and footer using the theme customizer.

Note that these trainings take place at the AppDirect office in San Francisco. Please bring your own laptop with you to the training.


Monday September 25, 2017 3:30pm - 5:00pm
AppDirect SF Office 650 California Street 25th Floor

6:00pm

Welcome Reception
Join other Engage attendees and the crew from AppDirect for the kick-off party!  Enjoy heavy appetizers along with a beer and wine bar. 

Monday September 25, 2017 6:00pm - 9:00pm
Gold Ballroom (Lobby Level) The Palace Hotel
 
Tuesday, September 26
 

8:00am

9:00am

Engage Opening Keynotes
Limited Capacity seats available

Engage kicks off with AppDirect executives presenting the latest product and company announcements. This session sets the tone for the entire event, so you won't want to miss it!

Speakers
avatar for Nicolas Desmarais

Nicolas Desmarais

Chairman and Co-CEO, AppDirect
avatar for Daniel Saks

Daniel Saks

President and Co-CEO, AppDirect
avatar for Andy Sen

Andy Sen

Chief Technology Officer, AppDirect


Tuesday September 26, 2017 9:00am - 11:00am
Grand Ballroom (Lobby Level) The Palace Hotel

11:00am

11:30am

Gartner Analyst Keynote
Limited Capacity seats available

Gartner's Mike Dorosh will present the latest trends and developments in cloud commerce.

Speakers
avatar for Mike Dorosh

Mike Dorosh

Analyst - Cloud Computing, Gartner


Tuesday September 26, 2017 11:30am - 12:30pm
Grand Ballroom (Lobby Level) The Palace Hotel

12:30pm

1:30pm

Innovation Panel
Limited Capacity seats available

Daniel Saks moderates a panel discussion featuring insights from AppDirect's board members.

Speakers
avatar for Daniel Saks

Daniel Saks

President and Co-CEO, AppDirect


Tuesday September 26, 2017 1:30pm - 2:30pm
Grand Ballroom (Lobby Level) The Palace Hotel

2:30pm

From Cash Register to Cloud : Supporting POS for Retail and Restaurants
Limited Capacity seats available

Small business owners may know how to sell surfboards and make great food, but adopting new in-store technologies or using "the cloud" isn't quite their specialty. With varying degrees of tech savviness, SMBs need help adopting new apps and technology to drive efficiencies and deliver seamless omnichannel buying experiences. That's where AppHelp comes in. Deep dive into AppHelp's POS support offerings and learn how the Human Element and remote support can help small businesses get up and running on their new hardware and supporting applications. Learn how to drive sales and adoption of your POS offerings with white glove onboarding that builds trust.

Speakers
avatar for Hakan Kilic

Hakan Kilic

Director, Product Management for AppHelp, AppDirect


Tuesday September 26, 2017 2:30pm - 3:30pm
Twin Peaks North Room (Second Level) The Palace Hotel

2:30pm

Business in a Box - Selling HW, SW, Core Services, and Support in Vertical-specific Bundle
Limited Capacity seats available

Small & medium sized businesses are pulled in hundreds of directions, and need help understanding what technology can build their business. With AppDirect Business-In-A-Box, a set of solutions that combine devices, software, core services and premium technical support for specific SMB segments like independent restaurants, field service (ie electricians, plumbers, etc.), you can help SMBs get to the next level. This session will highlight how customers are implementing and learnings they have had.

Speakers

Tuesday September 26, 2017 2:30pm - 3:30pm
Pacific Heights Room (Second Level) The Palace Hotel

2:30pm

Multi-cloud Commerce on the AppDirect Platform
Limited Capacity seats available

Is your organization looking to resell IaaS or PaaS, but unsure what the best path forward is? Learn how you can leverage your existing investment in AppDirect to start selling multiple providers, including Microsoft Azure, Amazon Web Services and Google Cloud Platform.

Speakers

Tuesday September 26, 2017 2:30pm - 3:30pm
Sea Cliff Room (Second Level) The Palace Hotel

2:30pm

Sales Conversion is Critical! What Should You be Selling on Your Marketplace?
Limited Capacity seats available

You will learn how to build a killer marketplace catalog that will maximize conversion of sales. Gain insights into strategies on how to leverage the human element to achieve real results.

Speakers

Tuesday September 26, 2017 2:30pm - 3:30pm
Twin Peaks South Room (Second Level) The Palace Hotel

2:30pm

Assisted Sales - Your Secret Weapon
Limited Capacity seats available

As you work on transforming your sales organization from selling commodity services to becoming a trusted advisor, you may be experiencing a few speed bumps along the way. Find out how the AppDirect platform can provide support for your Go-to-Sales initiatives such as Buy on Behalf workflows, pricing flexibility and CRM integration best practices. Balance people, process and technology to uncover your secret weapon to success... your sales team.

Speakers

Tuesday September 26, 2017 2:30pm - 3:30pm
Presidio Room (Second Level) The Palace Hotel

2:30pm

The Future of Checkout
Limited Capacity seats available

One of the most important parts of the AppDirect platform is our checkout flow. Learn about our investments in the "multi-verse" that will enable the sale of any product type (web, SaaS, devices, etc.) with any pricing model (freemium, one-time, metered usage, recurring, etc.), with any channel type. 

Speakers

Tuesday September 26, 2017 2:30pm - 3:30pm
Telegraph Hill Room (Second Level) The Palace Hotel

2:45pm

Scaling Channels and ISV Panel Discussion
Limited Capacity seats available

Are you looking to scale your software sales via direct and/or indirect channels? Attend this session to learn how other leading ISVs are succeeding and what technologies are available to help.

Speakers
avatar for Paul Arnautoff

Paul Arnautoff

Director of AppDistribution, AppDirect


Tuesday September 26, 2017 2:45pm - 3:30pm
Grand Ballroom (Lobby Level) The Palace Hotel

3:30pm

3:45pm

AppReseller for ISVs
Limited Capacity seats available

As ISVs grow, they encounter the need to scale via a network of resellers. This session will talk about those issues and how our newly updated AppReseller tool can help address those challenges.

Speakers

Tuesday September 26, 2017 3:45pm - 4:15pm
Grand Ballroom (Lobby Level) The Palace Hotel

4:00pm

Selling Your Core Services
Limited Capacity seats available

Many AppDirect customers are curious how they can use the platform to sell their core services. This session will outline how you can leverage different capabilities to sell your core services either stand alone or in bundles.

Speakers

Tuesday September 26, 2017 4:00pm - 5:00pm
Telegraph Hill Room (Second Level) The Palace Hotel

4:00pm

AppDirect Roadmap
Limited Capacity seats available

Learn about what's next for AppDirect's proudcts as our VP of Product Michael Cassin presents our roadmap.

Speakers

Tuesday September 26, 2017 4:00pm - 5:00pm
Pacific Heights Room (Second Level) The Palace Hotel

4:00pm

Using Data as Your Differentiator
Limited Capacity seats available

Dashboard tools are only as good as their ability to fit the unique requirements of their users. AppInsights’ powerful and flexible platform allows anyone to connect, view, and share their data simply and effectively. From marketers to data scientists, AppInsights is here to deliver insights on the most important data generated by your business.

Speakers

Tuesday September 26, 2017 4:00pm - 5:00pm
Sea Cliff Room (Second Level) The Palace Hotel

4:00pm

Customer Success Practice and the Impact on your Business
Limited Capacity seats available

Find out how our principal Customer Success Program can reduce the digital services learning curve, accelerate time to market, and drive a positive long-term effect on your business. 

Speakers
avatar for Alex Cvetkovski

Alex Cvetkovski

Global Practice Lead, Global Partner & Customer Success, AppDirect


Tuesday September 26, 2017 4:00pm - 5:00pm
Presidio Room (Second Level) The Palace Hotel

4:00pm

Merchandising Your Marketplace
Limited Capacity seats available

Are you looking to improve conversions in your marketplace via better merchandising? This session will cover several key merchandising capabilities: integration with your core web site, leveraging the new Theme Customizer to brand your marketplace as you want,  storefront tools like Carousel and Featured to help highlight products or bundles, and building rich application profiles.

Speakers

Tuesday September 26, 2017 4:00pm - 5:00pm
Twin Peaks North Room (Second Level) The Palace Hotel

4:15pm

AppDistribution: Business & Technical Innovation for Indirect Sales
Limited Capacity seats available

Planning and executing indirect channel sales can be complex. Learn how you can leverage AppDirect's distribution network to build your business, and how to use the new AppDirect Distribution SDK, a suite of tools and libraries, to quickly integrate to AppDirect's Distribution APIs.


Speakers
avatar for Paul Arnautoff

Paul Arnautoff

Director of AppDistribution, AppDirect


Tuesday September 26, 2017 4:15pm - 4:45pm
Grand Ballroom (Lobby Level) The Palace Hotel

4:45pm

AppBilling Cloud - Introduction for ISVs
Limited Capacity seats available

Selecting the right billing platform is a critical decision for any ISV. Learn how AppDirect can help you leverage our platform to become more agile and sell more.

Speakers

Tuesday September 26, 2017 4:45pm - 5:15pm
Grand Ballroom (Lobby Level) The Palace Hotel
 
Wednesday, September 27
 

8:30am

9:30am

10:30am

11:30am

12:30pm

GTM Success Boot Camp (Part 1 of 4) - Creating Demand
Limited Capacity seats available

Struggling to develop and execute your SaaS GTM strategy? Don’t know where to start and what to focus on? Come and join our GTM Success "boot camp" to discuss the critical ingredients to sustainable marketplace revenue growth. This first session will focus on Portfolio Strategy, Value Proposition, and Demand Gen. Hear first-hand from Canvas, who will share learnings and tactics for generating hot leads across key target segments & industry verticals.

Speakers
avatar for Christophe Girault

Christophe Girault

WW Partner & Customer Success, AppDirect


Wednesday September 27, 2017 12:30pm - 1:30pm
Sea Cliff Room (Second Level) The Palace Hotel

12:30pm

AppDirect Roadmap
Limited Capacity seats available

Learn about what's next for AppDirect's products as our VP of Product Michael Cassin presents our roadmap.

Speakers

Wednesday September 27, 2017 12:30pm - 1:30pm
Pacific Heights Room (Second Level) The Palace Hotel

12:30pm

Transformative Billing
Limited Capacity seats available

Embracing new, digital technologies has become a necessity for business survival and ongoing competitiveness. Drivers for digital transformation include cost reduction, operational efficiency, improving customer experience and managing risk and data privacy.

Billing is central to many business functions—product management, customer care, service provisioning, accounting, business intelligence, invoicing, payment processing, and more. As such, it has the potential to impede or enable your digital transformation initiatives.

Join this presentation to see how organizations are transforming billing to be a strategic advantage as opposed to a thorn in their side.

Speakers

Wednesday September 27, 2017 12:30pm - 1:30pm
Twin Peaks North Room (Second Level) The Palace Hotel

12:30pm

Selling Your Core Services
Limited Capacity seats available

Many AppDirect customers are curious how they can use the platform to sell their core services. This session will outline how you can leverage different capabilities to sell your core services either stand alone or in bundles.

Speakers

Wednesday September 27, 2017 12:30pm - 1:30pm
Twin Peaks South Room (Second Level) The Palace Hotel

12:30pm

Assisted Sales - Your Secret Weapon
Limited Capacity seats available

As you work on transforming your sales organization from selling commodity services to becoming a trusted advisor, you may be experiencing a few speed bumps along the way. Find out how the AppDirect platform can provide support for your Go-to-Sales initiatives such as Buy on Behalf workflows, pricing flexibility and CRM integration best practices. Balance people, process and technology to uncover your secret weapon to success... your sales team.

Speakers

Wednesday September 27, 2017 12:30pm - 1:30pm
Telegraph Hill Room (Second Level) The Palace Hotel

12:30pm

Making Money! How to Drive Accelerated Average Revenue per User (ARPU)?
Limited Capacity seats available
In this interactive session, you will learn strategies for driving up ARPU. You'll hear real-life examples from across AppDirect's ecosystem that have driven success, as well as the pitfalls to avoid.
You will learn how to build a killer marketplace catalog that will maximize conversion of sales. Gain insights into strategies on how to leverage the human element to achieve real results.

Speakers

Wednesday September 27, 2017 12:30pm - 1:30pm
Presidio Room (Second Level) The Palace Hotel

1:30pm

GTM Success Boot Camp (Part 2 of 4) - Closing the Sale
Limited Capacity seats available

Struggling to develop and execute your SaaS GTM strategy? Don’t know where to start and what to focus on? Come and join our GTM Success "boot camp" to discuss the critical ingredients to sustainable marketplace revenue growth. This second session will focus on Bundling Strategies, Sales Channels Activation, and the end-to-end Customer Journey. It will include best practices examples from AppDirect customers around the world, and specifically Swisscom, who will share learnings from their channel activation program.

Speakers
avatar for Christophe Girault

Christophe Girault

WW Partner & Customer Success, AppDirect


Wednesday September 27, 2017 1:30pm - 2:30pm
Sea Cliff Room (Second Level) The Palace Hotel

1:30pm

Using Data as Your Differentiator
Limited Capacity seats available

Dashboard tools are only as good as their ability to fit the unique requirements of their users. AppInsights’ powerful and flexible platform allows anyone to connect, view, and share their data simply and effectively. From marketers to data scientists, AppInsights is here to deliver insights on the most important data generated by your business.

Speakers

Wednesday September 27, 2017 1:30pm - 2:30pm
Presidio Room (Second Level) The Palace Hotel

1:30pm

Merchandising Your Marketplace
Limited Capacity seats available

Are you looking to improve conversions in your marketplace via better merchandising? This session will cover several key merchandising capabilities: integration with your core web site, leveraging the new Theme Customizer to brand your marketplace as you want,  storefront tools like Carousel and Featured to help highlight products or bundles, and building rich application profiles.

Speakers

Wednesday September 27, 2017 1:30pm - 2:30pm
Twin Peaks North Room (Second Level) The Palace Hotel

2:30pm

3:00pm

GTM Success Boot Camp (Part 3 of 4) - Customer Onboarding and Support
Limited Capacity seats available

Struggling to develop and execute your SaaS GTM strategy? Don’t know where to start and what to focus on? Come and join our GTM Success "boot camp" to discuss the critical ingredients to sustainable marketplace revenue growth. This third session will focus on Customer Onboarding and Customer Support, and will include learnings and real-life examples from AppHelp.

Speakers
avatar for Christophe Girault

Christophe Girault

WW Partner & Customer Success, AppDirect
avatar for Kam Rawal

Kam Rawal

Head of Services for AppHelp, AppDirect


Wednesday September 27, 2017 3:00pm - 4:00pm
Sea Cliff Room (Second Level) The Palace Hotel

3:00pm

From Cash Register to Cloud : Supporting POS for Retail and Restaurants
Limited Capacity seats available

Small business owners may know how to sell surfboards and make great food, but adopting new in-store technologies or using "the cloud" isn't quite their specialty. With varying degrees of tech savviness, SMBs need help adopting new apps and technology to drive efficiencies and deliver seamless omnichannel buying experiences. That's where AppHelp comes in. Deep dive into AppHelp's POS support offerings and learn how the Human Element and remote support can help small businesses get up and running on their new hardware and supporting applications. Learn how to drive sales and adoption of your POS offerings with white glove onboarding that builds trust.

Speakers
avatar for Shideh Rahmanian

Shideh Rahmanian

Product Marketing Manager for AppHelp, AppDirect


Wednesday September 27, 2017 3:00pm - 4:00pm
Pacific Heights Room (Second Level) The Palace Hotel

3:00pm

Customer Success Practice and the Impact on your Business
Limited Capacity seats available

Find out how our principal Customer Success Program can reduce the digital services learning curve, accelerate time to market, and drive a positive long-term effect on your business. 

Speakers
avatar for Alex Cvetkovski

Alex Cvetkovski

Global Practice Lead, Global Partner & Customer Success, AppDirect


Wednesday September 27, 2017 3:00pm - 4:00pm
Presidio Room (Second Level) The Palace Hotel

3:00pm

The Future of Checkout
Limited Capacity seats available

One of the most important parts of the AppDirect platform is our checkout flow. Learn about our investments in the "multi-verse" that will enable the sale of any product type (web, SaaS, devices, etc.) with any pricing model (freemium, one-time, metered usage, recurring, etc.), with any channel type. 

Speakers

Wednesday September 27, 2017 3:00pm - 4:00pm
Telegraph Hill Room (Second Level) The Palace Hotel

4:00pm

GTM Success Boot Camp (Part 4 of 4) - Customer Lifecycle Management and Upsell Cross-Sell
Limited Capacity seats available

Struggling to develop and execute your SaaS GTM strategy? Don’t know where to start and what to focus on? Come and join our GTM Success "boot camp" to discuss the critical ingredients to sustainable marketplace revenue growth. This third session will focus on Customer Onboarding and Customer Support, and will include learnings and real-life examples from AppHelp.

Speakers
avatar for Christophe Girault

Christophe Girault

WW Partner & Customer Success, AppDirect


Wednesday September 27, 2017 4:00pm - 5:00pm
Sea Cliff Room (Second Level) The Palace Hotel

4:00pm

AppDirect and Bluegrass: Making Your Marketplace Launch a Success
Limited Capacity seats available

Are you about to kick off a new project with AppDirect? Or are you a prospect interested in our launch process, and how to work best with AppDirect? This session co-hosted with Bluegrass Cellular will outline best practices for reducing time to market, and getting the most out of your launch.


Speakers

Wednesday September 27, 2017 4:00pm - 5:00pm
Twin Peaks South Room (Second Level) The Palace Hotel

4:00pm

Transformative Billing
Limited Capacity seats available

Embracing new, digital technologies has become a necessity for business survival and ongoing competitiveness. Drivers for digital transformation include cost reduction, operational efficiency, improving customer experience and managing risk and data privacy.

Billing is central to many business functions—product management, customer care, service provisioning, accounting, business intelligence, invoicing, payment processing, and more. As such, it has the potential to impede or enable your digital transformation initiatives.

Join this presentation to see how organizations are transforming billing to be a strategic advantage as opposed to a thorn in their side.

Speakers

Wednesday September 27, 2017 4:00pm - 5:00pm
Pacific Heights Room (Second Level) The Palace Hotel

4:00pm

Multi-cloud Commerce on the AppDirect Platform
Limited Capacity seats available

Is your organization looking to resell IaaS or PaaS, but unsure what the best path forward is? Learn how you can leverage your existing investment in AppDirect to start selling multiple providers, including Microsoft Azure, Amazon Web Services and Google Cloud Platform.

Speakers

Wednesday September 27, 2017 4:00pm - 5:00pm
Telegraph Hill Room (Second Level) The Palace Hotel

6:00pm

Engage Closing Networking Event
Join all Engage attendees and many AppDirect employees for the final networking event at Engage 2017! We'll take over Epic Steak right on the water for heavy appetizers, cocktails, networking, and fun.

Wednesday September 27, 2017 6:00pm - 8:00pm
Epic Steak 369 The Embarcadero, San Francisco, CA 94105